what!design inc. | graphic design, somerville, ma. usa

about what!

The staff at what!design has worked for clients in just about every industry you can think of. When asked what their specialty is, the answer is simple: client relationships that encourage great work.

Relationships where there's a strong connection between the client and the creative team. Where a client will call up a designer or writer to share a sudden instinct. Or a half-formed insight. Stuff that might not ever make it into a marketing brief, but that can spark big ideas. Ideas that lead to work that gets noticed—and more importantly—gets results.

Being that connected to our clients means we know the people behind the titles. And that not only makes the day-to-day more enjoyable, it means we know exactly what each person needs from us for their own success, as well as their company's.

In short, we find that the most fruitful relationships are the ones without all the layers in-between.

So, now what?

Well, if you'd like to work with a group of friendly, approachable designers, who have loads of talent and strong marketing instincts, that's what!

praise | expectations

"what!design gets it... Amy and Damon use their talent and marketing savvy in many ways. Not only are they successful in promoting businesses with their style of branding, but they also infuse non-profit organizations with their generosity and skills. They value community relations and this commitment is defined by their actions. what!design is unique. They have found the missing ingredient; I guess you could say they know how to include a little heart in all their art."
Oz Mondejar, Co-Founder and Executive Director, Acceso

"...what!design has a truly extraordinary capacity for learning who you are, for capturing the essence of that identity, and for expressing it in a way that is still unquestionably your way.... what!design will not throw pretty pictures at you. They will do everything they can to learn what your organization is about, to assist you in thinking through what you are trying to achieve, and to deliver what you need, when you need it."
Brent E. Betit, Executive Vice President, Landmark College

"They really made us take a look at how we wanted to organize the information and how we wanted to present it in order to make it more user-friendly. For a long time, we didn't use a graphic-design firm; it was considered an unnecessary frill. But, the reaction we're getting from (website) users has convinced us it's important."
Nancy Berman, Development Officer, Reach Out and Read

"I couldn't imagine the success of my company without what!design's involvement in stepping in and creating the perfect branding for it. Because of what!design, AGSJ has received constant praise from our sponsors, the public and everyone who visits our website. Whatever the media, whether it be a t-shirt, sticker, billboard, print advertisement, or poster, the first thing people ask me is 'Who does your graphics and artwork?' When you need your company to stand out, that kind of immediate reaction and positive response is priceless — and there is no doubt in my mind that the All Girl Skate Jam would not exist today without the solid and consistent branding that what!design has created."
Patty Segovia, Founder and President, All Girl Skate Jam

"what!design has made an enormous difference to Centastage this season. The creative, yet professional, subscription brochure they designed is clearer, more eye catching, and more effective than any of our earlier marketing pieces. This season, Centastage has seen a 78% increase in the number of subscriptions sold, as opposed to a level number the previous season. The images and text created for that brochure have been carried over to Centastage's show cards to market individual productions. So far this season, Centastage has exceeded budget projections for single ticket sales on every production that what!design has marketed."
Joy Elyse Greenwald, Managing Director, Centastage